March 28th 2024

Nexi and Woo join forces to offer European e-commerce merchants more payment options

Nexi und Woo schließen sich zusammen

Eschborn, March 28, 2024 - Nexi Group, Europe's largest PayTech, has partnered with Woo, the open e-commerce platform with over 3.5 million connected online stores. The partnership will enable Woo merchants to offer customers a wider range of payment options tailored to national preferences for payment across Europe.

The new strategic partnership entails Nexi integrating its leading payment technologies into the WooCommerce e-commerce platform and supporting European mid-market merchants through the utilization of a larger network of partner agencies from both companies. The partnership includes the integration of Nexi Checkout plugins and dedicated e-commerce payment acceptance solutions into the WooCommerce Marketplace. 

Scalable growth across all European markets
"The European e-commerce market is highly fragmented due to significant differences in preferences for local payment methods," says Kai Früchtenicht, Chief Commercial Officer eCom DACH at Nexi. "Our local checkout solutions are tailored to the specific needs of each market, unlocking potential for Woo merchants by reducing cart abandonment and enabling them to expand their business internationally."

Früchtenicht adds, "The partnership with Woo, the market leader in e-commerce software, helps us serve more mid-market merchants in Europe and support scalable growth. We are proud that the integration of our gateways will enhance the Woo payment offering, thus further enhancing the robust partner ecosystem for e-commerce agencies."

Web Griebel, Head of Payment Partnerships & Business Development at Woo, adds, "Nexi's entry into the WooCommerce Marketplace will represent a significant step forward in our mission to provide our merchants with the widest range of local payment options, emphasizing choice and integration with the latest innovations in the financial services sector. Nexi's solutions offer flexible access to payment acceptance platforms and deliver local expertise on a large scale across the European market."



About Woo
Woo is the leading e-commerce platform powering over 3.6 million online stores. Woo empowers anyone to sell anything, anywhere, with unlimited scalability and flexibility. Get exactly what you need to launch an online store in just a few days and scale it over years. From your first sale to million-dollar revenues, Woo is there for you every step of the way.

Woo's code is open source, built on WordPress, and supported by a global community of thousands of developers, designers, agencies, and technology partners. Visit to learn more. 


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